Normani’s ‘Motivation’ is an Ariana leftover served piping hot

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Take a look at me now,’ dares Normani throughout her debut solo single – as if a mere mortal could do anything other than stare, mouth agape, at the dawning of a superstar. 

The hip-popping, face-humping, leg-splitting visual for ‘Motivation’ is a choreographile’s dream come true, as the former-Fifth Harmonizer channels the sexy, athletic performances of Y2K R&B icons like Aaliyah and Beyoncé. Yet the horn-laden thumper itself was almost certainly rescued from Ariana Grande’s recycle bin circa 2018.  

Is that a bad thing? Almost certainly not. Written by Ms. Grande and a team of reliable hitmakers, ‘Motivation’ is every bit as strident and danceable as ‘Bloodline’ and ‘Bad Idea’ – two capital-P pop numbers from thank u, next that Ariana couldn’t be arsed to give the single treatment. In fronting an 8/10 bop that otherwise would have gathered dust in a vault, Normani is doing what us overdramatic gays call ‘the Lord’s work’.

‘Motivation’ may be a leftover, but using her luscious tones and jaw-dropping dance moves, Normani serves it piping hot. Popstars have built careers on a lot less. 

 

The PC Music movement stalls with Cashmere Cat’s “Love Incredible”

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“Love Incredible” isn’t just a drum roll for Fifth Harmony dropout Camila Cabello’s solo launch. It’s a big moment too for co-producer SOPHIE of PC Music – the London record label and EDM subgenre hoping to turn hipster hype into mainstream success.

Were an algorithm set to merge popular vocal tics into one bankable voice, Cabello’s soprano might be the end result. Even live, she sounds reedy, processed, and very 2017, making her a canny match for SOPHIE’s wry, bug-eyed hyperpop.

Adrift in Cashmere Cat’s monochrome alt-R&B, Cabello unravels the swooning hooks and big-ish chorus with ease. A strange, yawning outro hints at PC Music’s novel aesthetic, but it’s a fleeting concession to the blogosphere on an otherwise trendy single.