Add to library: ‘My! My! My!’, ‘Bloom’, ‘Plum’, ‘Lucky Strike’
Anyone on the pop blog scene will be au fait with Troye Sivan’s ‘My! My! My!’ – the synthpop spectacular that sounds like Phil Collins sharing drugs with M83 in the bathroom of a Berlin gay club.
Understandably, the poptimist who fell for its whirring groove back in January might have tentative hopes for the Australian singer’s sophomore album to be something on the scale of Carly Rae Jepsen’s Emotion, an unapologetically sugary listen with enough five-star press clippings to soften its perilous fall from the charts.
But for better or worse, Bloom never again matches the glittery nerve of its big single (or its fabulous, voguing video).
Then again, Troye was never obliged to stray far from his 2015 debut Blue Neighbourhood. The uncluttered, Lorde-ish stylings that album embraced have since proved popular with the masses, embedded in the kind of slow-burn hits synonymous with the streaming era.
Troye plays it safe with ten mid-tempos buffed to a lustrous electropop sheen. Ironically, for all its approved-by-committee glory, there are zero single options here. Yet as a collection, Bloom is a rather fetching vehicle for its star, and at a mere 37 minutes, never outstays its welcome.
Queer lyrical themes aside, there’s not much of a spark to slower songs like ‘The Good Side’ and ‘Seventeen’. The former is John Grant-lite, the latter plugs the holes in its melody with a crap ‘oh oh oh’ line. At the same time, they’re both tenderly written snapshots of a young man’s burgeoning sexuality.
The pop-cynic would argue that the short runtime flatters Troye’s limited range, both as a vocalist and an emoter (not least next to a guesting Ariana Grande on the misleadingly titled ‘Dance to This’). Doe-eyed apathy is his brand, and although his flower is certainly in bloom, you might come away hoping for a splash of colour next season.