On new album “Witness”, Katy Perry works hard to earn attention

Katy Perry – Witness

It doesn’t matter where you were from,” Katy Perry told fans as she wound down her four-day Witness World Wide live-stream, “It matters what you grow into”. Considering she was born to Pentecostal pastors, Perry’s metamorphosis into the pin-up poster girl for the centre-left is one of pop’s most fascinating.

Perry won’t get the props she deserves for “Chained to the Rhythm” – whipping up woke-politics and rainbow reggae-disco to create a hit with a solid message. Lyrically, it’s a frown at individualism and a wink at social consciousness. Musically, it’s a fresh update of her sound.

Many will decry her album campaign’s narrative as divisive, but this being Katy Perry, Witness isn’t that complex. On “Chained…”, she spends half her time asking questions (“Are we tone-deaf?” – Katy, you in danger girl) and rhyming “bubble” with “trouble”.

Perry’s always been style-over-substance, and when you’ve got industry heavyweights (Max Martin, Mike Will Made It) and budding virtuosos (Jack Garrett, Purity Ring) on speed dial, that’s not a bad thing.

“Hey Hey Hey” is a feminist sandstorm with ropy lyrics delivered in a drunk-cheerleader drawl. It’s elevated by a grinding dubstep bassline and an up-yours appeal. Synthpop whizz-kids Purity Ring carve trance ballad “Bigger Than Me” – written after Hillary Clinton’s election defeat – like an ice sculpture.

From a distance, “Bigger Than Me”, “Swish Swish” featuring Nicki Minaj, and the unironically repetitive “Déjà Vu” echo the UK’s 2013 house revival. Of all the trends to draw from, it’s a durable one, but it does narrow the album’s commercial prospects.

Naturally, it’s when Perry does away with the flashy production that Witness really stumbles. The three ballads suffer from clunky phrasing (“I struggle / I juggle”), even when the choruses soar. That said, “Mind Maze” is a pristine take on The Knife circa Silent Shout, yet an utter bore melodically.

Witness occasionally excels in rethinking Perry’s creamy-tits brand of pop for 2017’s more subdued airwaves. “Tsunami” is a spongy bump-and-grind, making for a great one-two punch with the cherry-sweet banger “Bon Appétit”. “Roulette” spins the Tinder/Grindr experience (“I drop a pin to my location”) into an 80s-pop headrush.

Perry owes a debt to her guest stars, but the solo title track is a revelation. It’s the ideal intersection between her pop and ‘conscious’ selves – topping bubbling electronica and graceful piano with a hook of “Can I get a witness?” that begs for a response. As messy as Witness can be, songs like this show how Perry could conceivably earn one’s attention.

6.5/10

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