Since last year’s minor viral hit “Vagina”, cupcakKe’s been cornering the sex-positive alt-hip-pop market. The Chicago-born rapper leaves little to the imagination – not only with graphic, spit-take one-liners (“I save dick by giving it CPR”), but by also committing to her fully-rounded persona for each and every song.
cupcakKe dropped three mixtapes in 2016, and Queen Elizabitch is her first album proper. The bought-in beats are tighter, but the execution is scattered – pushing listeners off the dance floor and into a hard-faced confessional a little too often.
The split between Queen Elizabitch’s teeth-bearing hip-hop and X-rated dalliances with the mainstream works because neither style tries to diminish the virtues of the other. The cupcakKe eloquently recounting her impoverished childhood on “Scraps” is no more complex or worthy than the one asking to be creampied throughout “Cumshot”.
Vulgarity is the common thread – whether she’s marking her territory over menacing trap (“Bitch you ain’t hard / Probably run from the sound of a fart”), or giving life-saving blowjobs on the irresistible “Cpr”, which reworks “La Macarena” for 2017, and may be more quotable than Mean Girls.
The album continues the “Reality” saga from cupcakKe’s mixtapes. Part 4 charts the rapper’s torrid journey, and accepts her growing fame with grace. But as a dose of reality, it falls flat, simply because the character never feels like a fantasy. In fact, the body-positive “Biggie Smalls” overflows with humanity.
Furnished with tropical house synths and arpeggio squalls, it’s as commercial as Queen Elizabitch gets. What makes it special are actionable tips in lieu of dull platitudes, including “Fuck a dude if he don’t like small boobs”. There’s a gap in the market for such candour, and something tells us cupcakKe will have a great time filling it.