Long before last year’s “Who Do You Think Of?” gave them a Top 20 hit, UK girl group M.O have been adamant about two things: that existing alongside Danish singer MØ isn’t confusing for casual listeners, and that throwbacks to late 90’s/early 00’s R&B are in vogue.
Follow-up “Not In Love” has a dancehall flavour, and could’ve been an awkward single choice for the winter season. Wisely, clanking keys, skittering drum machines, and an ear-splitting chorus offset the warmth – so while the song is still danceable, it’s more of a vocal showcase than a toe-tapper.
Admittedly, this isn’t an excellent example of M.O’s angelic harmonies, and Nadine’s Melodyned hook occasionally clashes with the carefree arrangement. Although “Not In Love” and its lamé-hued video don’t do anything new, these girls still sing with a vigour that’s worthy of their influences.