[Music] AlunaGeorge featuring Popcaan – I’m In Control (review)

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Available to buy on iTunes

Very few acts could be said to be lucky not to have scored a single hit from their debut album, but AlunaGeorge may be one of them.

Laying claim to only half of the success of their stellar Disclosure collaboration “White Noise” and a smattering of Top 50 singles from 2013’s Body Music, the return of Aluna Francis and George Reid finds the duo unburdened by an association with a certain sound, or even a particular year of British music.

This relative anonymity allows the warm, tropical textures of new single “I’m In Control” to wash over Francis’ voice without drowning out the refreshing spark AlunaGeorge originally brought to cuts such as “You Know You Like It”. The track couldn’t be more on-trend, planting its flag firmly in the same swampy paradise as Diplo’s 2015-defining hit “Lean On”.

Francis’ voice is still girly and detached, but on “I’m In Control” she tests the limits of her cool enigmatism, singing as if she doesn’t give a hoot whether you listen or not. It’s a tug-of-war that Francis ultimately wins, with lyrics such as “You’ve gotta go deeper than deep / to get me off” practically pulling your ears towards the speaker.

When the beat inevitably drops, it’s insistent and addictive, if a little familiar. What should spare AlunaGeorge from accusations of trend-chasing is just how well both Francis’ chorus and the contributions of MOBO-winning reggae artist Popcaan mesh with the instrumental as the track ramps up, creating a single that feels both heavily calculated and inspired. 

10/10

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