KDA’s “Rumble” instrumental earned kudos from the likes of Annie Mac and Pete Tong when a re-edit from Shadow Child started doing the rounds back in April, while a guesting Tinie Tempah has already proven to be an enduring chart presence since scoring his sixth UK number one with “Not Letting Go” this summer.
Yet the track’s real pull is a riveting turn from London-born vocalist Katy B. The coalition that Katy’s cool but expressive voice forms with KDA’s ricocheting beats highlights just how badly 2014’s Little Red failed to capitalise on the singer’s innate understanding of dance music.
The success of electro-ballad “Crying For No Reason” allowed Katy to exhibit some versatility, but in a year where every other number one took cues from sounds Katy arguably helped usher into the charts with her 2011 debut On A Mission, it was frustrating to see her shine from the sidelines of pop.
KDA’s “Rumble” is a simple but heady cocktail of arcade synths and pummeling percussion, but without the pointed angles of something like Oliver Helden’s “Gecko” – another club-tested instrumental given the ‘vocal treatment’ to become last year’s chart-topping “Overdrive”– a rewrite would have had to be lyrically bold in order to truly impress.
Alas, Tinie Tempah’s raps are mere splashes from an alcohol-addled stream of consciousness. This isn’t normally a problem when dealing with a dance track, but the song’s superior second half presents a missed opportunity.
Morphing into what is essentially a solo track, the song allows Katy to reel off a bunch of clichéd observations about her ride-or-die infatuation (“I wish I could forget / the day that we first met / But now it’s blowing up / I just can’t get enough”). That Tinie never thought to play the Lothario to Katy’s blushing damsel throughout his verses is a disappointment, as this would added a sense of cohesion to the listener’s experience.
An unimaginative but infallible chart hit, “Turn the Music Louder (Rumble)” is most notable for returning Katy B to the stickier side of the dance floor. Here’s hoping her tears don’t wash her away from it yet again.