Available to buy on iTunes
Review: Having lived my life knowing that the chances of someone walking into an unlocked W.C. to find me startled and in a compromising position on at least one occasion are rather high, I realise that the closest one can come to controlling that situation is by making time for regular grooming. I say this because even if the absolute worst should happen, and you are caught with your trousers down, at least you can some pride in what you have been forced to present to the world. Madonna suffered a similarly gross invasion of privacy last November when an embarrassment of demos from her upcoming album Rebel Heart leaked online. But apart from any potential loss of sales, there was no real call for anger or mortification. The majority of the leaks demonstrated a welcome spike in ambition and musicality since the dark days of 2012’s MDNA, a largely anaemic afterthought to her Super Bowl Halftime show and the admittedly brilliant tour of the same name.
“Living For Love” is Rebel Heart’s first single, and a quick comparison between it and Madonna’s previous comeback track “Give Me All Your Luvin’” is enough to sling the first stitch into hearts left broken after the reductiveness of her last release. It may use parts integral to such other 90’s dance throwbacks as Kiesza’s “Hideaway” and Clean Bandit’s “Rather Be”, but with Madonna – along with producer Diplo, her latest co-conspirator – behind the wheel, “Living For Love” is one of the more darkly intoxicating rides that the genre’s recent chart revival has yielded. The track bubbles into life with Diplo’s glassy synths underscoring dramatic house piano and Madonna’s quietly victorious verses. Her post-divorce albums Hard Candy and MDNA attempted to resolve the singer’s much-publicised break-ups from Guy Richie, Jesus, Brahim et al but it is only on “Living For Love” that she seems to have discovered a state of genuine edification. “Picked up my crown, but it back on my head / I can forgive but I can never forget,” she sings, asserting herself personally and as the Queen of Pop all in one move. The chorus is backed by a gospel choir and is suitably enrapturing, although the crunchy breakdown that follows undermines Madonna’s importance with a gospel singer’s adlibs. But then you remember just who the person fronting the track is; this is Madonna, the woman who has done it all, seen it all and presumably felt it all. Here she is, at fifty-six, telling us that no only does she still believe in love, but she still believes in herself. It’s a powerful sentiment.
The video is assumedly an unofficial apology for the flashes of apathy she had demonstrated when funnelling her energies into gyms and a career in directing instead of producing a decent record. “Give Me…” had an irreverent faux-one-take promo with an remarkably expansive set and a vague Super Bowl theme that was brilliant almost in spite of Madonna, whose trademark air of superiority seemed unwarranted considering she could barely feign interest in the song she was lipping along to. The video for “Living For Love”, meanwhile, is comparatively claustrophobic; so visually rich is its red-filtered, choreography-heavy set-up in which Madonna the Matador takes on an army of muscled bulls-cum-dancers-cum-prey. It’s a refreshingly lean concept, with no clumsy product placement – perhaps a director’s cut will see her whip out her brand new Lumia to remind Lourdes to the plug out her hair straightener, we just don’t know – and a reliance on M’s charisma that ultimately proves rewarding as she gives a truly engaging performance, at one point quite literally taking those bulls for a ride.